Conway's Law

#big-ideas


Tracy Kidder tells a fascinating story about Tom West, a Data General engineer who discovered something unexpected when examining a Digital Equipment computer: the machine's design perfectly reflected Digital's organizational structure. This observation reveals a crucial insight about product development: companies don't just build what they want to build; they build what their organizational structure allows them to build. The architecture of teams becomes the architecture of products, creating a self-reinforcing cycle that shapes future innovation possibilities. !Conway's Law.png