Ideas
A working library of notes, patterns, and mental models.
24 Hour You
3 Steps to Deconstructing Innovation
A-Players
A+ Problems
Absorption Capacity
Abstraction
Accepting Uncertainty as Fundamental
Addictive Antibodies
Adjacent Possible
Admiration Identity Trap
Adoption Curve
Adversity Anchors
Aesthetics Signal Genius
Affordable Loss
AI-Driven Media Revolution
Alter the Playing Field
Amara’s Law
Anti-Library
Anti-To-Do list
Architecture Shift
Attention Chain
Autocatalysis
Back-of-Cabinet Principle
Becoming Style
Behavior Parsing
Beyond the Scoreboard
Beyond the Silt
Binary Knowledge
Bottom Line Up Front (BLUF)
Bottom-Up Innovation
Bounded Commitments
Brain Rewiring
Brain Rot Reaction
Braintrust
Brand Image
Brand Name
Brand Systems
Brand Texture
Bullish Bias
Bundled Thinking
Burden of Knowledge
Buying Hierarchy
Byproduct Effect
Challenges as Brand Identity
Channel Capacity
Chess Not Checkers
Circle of Competence
Classical vs. Romantic Mind
Clear Thinking
Climb the Tree of Expertise
Clouded Judgment
Coevolution
Commensality
Commitment Devices
Commodity Distribution
Company Catalyst
Company DNA
Composability
Compounding Culture
Compounding Engineering
Concealed Knowledge
Conceptual Blind Spots
Conceptual Glue
Concrete Variables Enable Adaptation
Confirmation Bias
Constructive Conflict
Consumption Smoothing
Context Engineering
Context Profiles
Context Windows
Convergence Competition
Conway's Law
Crafting Memorable Stories
Creative Amendments Transform Explanations
Creative Benders
Creative Breakthrough
Creative Renunciation
Creative Stimulus
Creative Unconscious
Cross-Application Technology
Cultivate Opposition
Cults over Consultants
Cultural Authority
Customer Focus Trap
Data Compression
Decoder's Burden
Define Impossible
Desire-Shaped Identity
Diploma vs. Toothbrushing Problems
Distributed Identity
Distribution by Design
Divine Displacement
Dopamine Anticipation
Drama Triangle
Drawdown Period
Early Founder Archetypes
Economic Artistry
Edge State Navigation
Effortless Effectiveness
Embodied Simulations
Embrace Embarrassment
Embrace the Stuckness
Emergence
Emergent Collaboration
Eminent Dead
Emotional Osmosis
Enacted Memes
Encapsulation
Endowment Effect
Energy Management
Eroom's Law
Error of Minimal Expectations
Errors of Innocence
Evolution Doesn't Care About Progress
Exit Before the Music Stops
Expanding the Frontiers of Reason
Experience Curve
Experts Economy
Failure of Imagination
False Positive Ideas
Fat Pitches
Feedback Delivery
Fees vs. Fines
Fermi's Problem
Financial Escape Velocity
First Principles
Fish Where the Fish Are
Five Rules of Reframes
Five-Minute Favour
Fixed Mindset
Flat Future Predictions
Flooded Organization
Focus Comes From What You Don't Do
Friction Feedback System
Fringe Formation
From Job to Craft
Full Engagement
Fun Makes the Work Get Done
Fungible
Game of Life
Garage-to-Greatness Pipeline
Germ Theory
Gödel's Theorem
Graceful Decay
Granny's Rule
Graph Health Diagnostic Framework
Great Artists Steal
Greatness Meter
Growth Mindset
Gutterballing
Habit Substitution
Hallucinations
Halo Effect
Hamming's Rule
Hanlon's Razor
Happiness Triggers
Heisenberg Uncertainty Principle
Heuristics Over Rationality
Hierarchy of Facts
High Signal
High-Status Synthesist
Homeostatic Hijack
Hover View Thinking
Hug Your Firsts
Hummingbird Effect
Idea Autopsy
Idea Currents
Idea Inertia
Idea Maze
Ideas Come in Motion
Ignorance Debt
Imaginary Blackboard
Incentive Design
Incidental Market Creation
Incompetent Competition
Industry Framing
Infinite Regression
Information Arbitrage
Information Bottlenecks
Information Clusters
Information Spillover
Inner Voice
Innovation Adoption Threshold
Innovation Arbitrage
Innovation Iceberg
Innovation Wave Surfing
Innovator Archetypes
Intellectual Scalpel
Intellectual Shelf Life
Intentional Stance
Intersection of Categories
Inversion
Involve Others in the Process
Keep It Simple, Stupid
Kill the Buddha
Kinds of Lies
Knowledge Artifacts
Knowledge Graph
Knowledge Makes Us Converge
Language Hacking
Last Principles
Lateral Knowledge
Law of Concentration
Levels of Inner Peace
Leveraged Expert
Linear Commerce
Linguistic Integration
Listen Below the Noise
Living Laws
Locus of Control
Lollapalooza Effect
Lollapalooza Results
Long Zoom Analysis
LongMemEval
Luck Favors the Prepared Mind
Luck Surface Area
Machiavellian Hypothesis
Madness in Crowds
Make the Nerds Geek Out
Man-with-a-Hammer Syndrome
Manufactured Adversity
Margin of Safety
Marginal Thinking
Market Density Over Size
Martyrs of Progress
Master Jargon
Meaning-Making
Measurement Determines Possibilities
Measurement Unlocks Creation
Media Nutrition Facts
Meme K-Factor
Memory Dividend
Mental Asterisks
Mental Bandwidth
Mental Reps
Mental Shelf-Space
Metaphor Model
Metcalfe's Law
Meticulous Tracking
Microshifts
Mind Monopoly
Mind Palace
Mindset Keys
Minimum Idea Alignment
Mistakes of Omission
Modern Work Becomes Sabotage
Monkey First
Mourn the Known Misery
Movement Messaging
Moving at the Speed of Light
Mr. Market
Naive Advantage
Narrative Building
Narrative Misalignment
Narrow Ambition
Negative Capability
Networked Content Architecture
Neuroplasticity
Novelty Paralysis
Numbers to Leave Numbers
Oasis of Quiet
One-Way vs. Two-Way Doors
Open Door Work
Opportunity Cost
Owner's Mindset
Pain Portfolio
Paradox of Expertise
Pattern Archaeology
Patterns Over People
Peter Pan Perception
Physics Envy
Planck Knowledge
Plato's Cave
Pleasure Unit Theory
Positioning Foundations
Practice Precedes Theory
Pre-Consensus Positioning
Pre-Work
Prediction Traps
Preference Gap
Premiums on Brevity
Prestige Trap
Pride Flywheel
Prison of Two Ideas
Product Sense
Progress Creates Interdependence
Promise vs Protection Analysis
Pure Freedom
Qualia
Random Entry
Rational Isn't Reasonable
Read the Resistance
Reality Assembly
Reality Distortion Field
Reality Filter
Recapture First Impressions
Recognize Fundamentals
Recognizing Greatness
Redundancy
Reflexivity
Regret Discounting
Reinvent to Endure
Resource Dependence Theory
Retrace Your Process
Reverse Engineering
Rich vs. Wealthy
Ripe Ideas
Roundabouts Beat Traffic Lights
Routine Transplants
Rubber Duck Debugging
Scale Perception
Scale the Stakes
Scarce Skills
Scarcity Sparks Creativity
Sci-Fi Projections
Self-Image
Sell the Character
Sell Yourself
Semmelweis Reflex
Serpico Effect
Servo-Mechanisms
Shallow Thinking
Signal Recognition
Signal Sources
Simplicity Constraint
Simplification Depends on Your Next Move
Simpson's Paradox
Skeuomorphic Design
Skills Disguised as Talent
Sleep Well Decisions
Slow Hunch
Small Bets
Small Circles
Small-Area Principle
Social Proof
Societal Down Slope
Solve Unstructured Problems
Speak First
Specific Knowledge
Sprezzatura
Squeezing the Balloon
Stochastic Mindset
Subroutines
Success Factors
Survivable Experimentation
Survival of the Catchiest
Survivorship Bias
Sweeping Radar Principle
Synthesis Economy
System of Ideas
Talent Stack
Talking Dog Theory
Tardy Innovation
Target Fixation
Tastemakers
Teams Need an Identity
Technology Double-Edge
Technology S-Curve
Temperament Over Talent
Tethered Opportunity
The 10% Strategy
The 10x Rule
The 3 Percent Rule
The 50-30-20 Rule
The Abilene Paradox
The Acceleration of Progress
The Adult Test
The AI Aristocracy
The Authenticity Paradox
The Beauty of Truth
The Black Sheep Paradox
The Bumper Sticker Test
The Bus Comes Back Around
The Car Test
The Cathedral Builder's Perspective
The Crazy Leaps You Remember
The Creators' Paradox
The Defensive Trinity
The Delicate Balance of Doubt
The End of History Illusion
The Entertainment Eclipse
The Five-Minute Solution
The Flexibility Edge
The Four Futures
The Four-Factor Future
The Four-Layer Rule
The Frontier Is Designed for Generalists
The Full-Stack Strategy
The Golden Triangle
The Half-Life of Knowledge
The Hawthorne Effect
The Horse Might Talk
The Idiot Index
The Illusion of Busyness
The Illusion of Digital Resilience
The Law of Reversed Effort
The Lion Hunt
The Math of Selling More for Less
The McKinsey Problem
The Money Lens
The Monotony Index
The Moving Goalpost
The Normal Paradox
The PAS Framework
The R2-D2 Effect
The Reality Distribution
The Reitoff Principle
The Rubble of Progress
The Shoulders of Giants
The Simulation Hypothesis
The Socratic Problem
The Soft Zone
The Speed Ceiling
The String of Jobs
The Tension of the Unfamiliar
The Trust Matrix
The Two Dimensions of Progress
The Unknowable Future
The User Retention Funnel
The Vision Bridge
Theory Comes First
Third Place
Third Story
Three Minute Problems
Three-Part Message
Time Bucket
Time Study
Timing
Toaster Project
Toilet Paper Principle
Top 5 Test for Innovation
Top of Mind Ideas
Top of Mind Timing
Toyota Way
Trading Value vs Intrinsic Value
Transformation Agenda
Tremble Factor
Trend Durability
Triangle of Desire
Truth Matrix
Tuesday Morning
Two-Stage Creative Process
Types of Luck
Unknown Unknown
Unseen Value
Uprooting Cycle
Useful Untruths
Valuations in Vision
Value Blindness
Value Chain Capture
Value Network
Velocity
Verbs of Productivity
Vertical Progress
Visual Chain Thinking
Walking Back the Cat
What Breath Uncovers
What Sort of Life to Want
When Maps Lost Their Blank Spaces
When to Stop Copying
Why People Use Technology
Willpower
Work Shapes Society
Workflow Substitutions
Worrying Before The Wheel Starts
Your Friends Make You Famous
Your Own Worst Enemy
Zawinski’s Law