Focus Comes From What You Don't Do
#focus
Steve Jobs would say "deciding what not to do is as important as deciding what to do. That's true for companies and it's true for products, & it's true for people." That's true. For companies add it's true for products, & it's true for people. That's true. For companies and it's true for products, & it's true for people. That's why you have to say no to the 80% of things you could do so that the small 20% you can do exceptionally well. When Steve Jobs returned to Apple he slashed 70% of their products. He drew a four-squared chart & one of their product strategy sessions. The columns were “Consumer" and “Pro". The rows were “Desktop” and “Portable”. They would only make 4 products (one for each). Everything else was a no. This created new opportunities and forced them to excel at a few things.