Linear Commerce
#distraction #note/develop🍃
The commerce ecosystem is evolving. You must own your distribution by existing at the intersection of business and media. The internet rewards the people that go direct to audiences today. The line between media and commerce is fading. Elon Musk and Mark Zuckerberg own their own social media platforms. Kylie Jenner launched a billion-dollar brand with just 12 employees (all while outsourcing every aspect of her business). Owned Distribution (and demand) turns you into a modern marketplace. Previously, founders had to go horizontally to reach their customers. Today, they go vertical, controlling the channels they reach people through.