Mind Monopoly
#distraction #habits #valuation
An infinite number of distractions exist in the world today. Notifications compete for the Mental Shelf-Space on our home screens every minute of the day. To compete and stay relevant requires mastering novel tactics to integrate how users think.
A company’s value is no longer just the metrics on a balance sheet but also the function of the space they occupy in a user’s mind through the strength of the habits they create with their product. The products get integrated into daily routines or emotion triggers, making them irreplaceable by any other distraction. The best products become too strongly associated to be ignored.