Sweeping Radar Principle
#marketing
When you find a play that works keep running that system. The best plays get shelved to quickly. Advertisements do not decline when they are ran multiple times. The average reader will read the same advertisements 4 times. Business is like a sweeping radar, constantly hitting new prospects as they come into the growing market. When Henry Ford asked if they had to keep running the same ad forever, he was met with the response from a copywriter that the campaign had not yet appeared. Just like a stock the best returns compound over time. If you have a system that's working keep investing more into it over time.