The McKinsey Problem

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If you gave five strategy consulting firms the same data and each one’s work was equally convincing, which firm are you going to trust? You’ll pick McKinsey because the brand broadcasts that it is most likely to be the most accurate. So too, with AI. If you gave me a model from OpenAI, I’ll trust it more than some random open-source alternative, even if the answers are equally compelling. After all, it’s McKinsey!

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• Source: https://www.gettheleverage.com/p/the-weekend-leverage-394