Top of Mind Timing
Steve Jobs would often bet the company on big moments. When Pixar was working on their breakthrough film Toy Story, Jobs prepared to roll the dice. He was gambling on Toy Story being successful. Pixar was going to go public a week after the release. It was going to take advantage of the momentum it gained from being on the top of everyone's minds. The IPO was the biggest of the year with the top of mind timing. Trading was delayed because there were too many buy orders, their stock maxed out at $49. Closing at $39 that day, which was up from their original $22 a share. The successful IPO made Pixar no longer dependent on Disney to finance their movies.