Transformation Agenda
#big-ideas
It’s very hard for a founder to successfully return to a company once they’ve given up power to another person. But sometimes it’s necessary. Howard Schultz saw the poor performance of Starbucks in 2007, and he knew he had to return. Michael Dell, a CEO for many years, had undergone this process in the past. ==One tool he gave was the Transformation Agenda. This focused on revitalizing the company through strategic initiatives, innovation, and a return to core values.== They should be limited to 3 focus items; Dell focused on technological innovation, sustainability, and digital transformation. Starbucks was focused on the company’\s core values, enhancing the customer experience, and strategic global expansion.